Game Marketing 4Ps
Because it is a holiday weekend I will rehash a really old article I wrote for Gamedev.net ages ago. I may slip this into the book, but at the current time this isn't in it. The reason is because does not pertain directly to games, it is more general marketing philosophy to help move you into the mindset of thinking of sales factors.
So: Enjoy the links and the old articles! Happy Tofurkey day (we had a lot of vegetarian guests this year)
http://www.gamedev.net/reference/business/features/marketing101_1/
-Joe
So: Enjoy the links and the old articles! Happy Tofurkey day (we had a lot of vegetarian guests this year)
http://www.gamedev.net/reference/business/features/marketing101_1/
-Joe
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