The Best Advice
The question was "What tricks do you have for SEO?"
The answer: "NONE." Look- I don't care if you hire me to do SEO work, honestly I don't. The important thing to know is that anyone who claims to have some mythical SEO "trick" should not be trusted. In the BEST case the trick works for a few months before the search engines change their system and your page drops off the charts (Forcing you to hire someone else OR if you haven't figured it out yet- the same person). In the WORST case the trick is so bad that the search engines blacklist your site, which may take months or longer to get fixed.
The book sums it up as follows:
"The first and most important rule of SEO is not to use tricks or secret methods that the snake oil salesmen of the Internet will try to sell you. Even if it temporarily works, the end result could be getting black listed from search engines! Instead, you should focus on using the methods that are recommended by reputable sources and do not seem too sneaky."
PS: Book final edit is coming along (33% done). Cover art is coming along as well. I hope to post a sketch of the cover soon!