A 360 Degree Reality Check
At the time my response was that he was crazy and it is his imagination, there aren't too many people out there with such a mentality. As of today I changed my mind, the number of 360 'wanna-bees' is growing and he apparently just ran into the horde before I did.
See, it isn't Russ' job to post what I am about to say... if he wrote it people would get angry, for some reason people like picking on what he writes because he runs a game website. I believe if I articulate it though, it will come off a little more 'slap you in the face to stop you from falling down the steps.'
So, here goes:
First, getting into Live Arcade is hard. Really hard. This isn't "if I make a good game I can get it on there" kinda hard. That's actually the somewhat easy part.
It takes a great game, I believe you can create a great game. What you may not realize is it also takes money. A fairly substantial amount. It takes a rediculous quantity of QA work, more than any team smaller than Wahoo Studios/Ninja Bee (www.ninjabee.com) should undertake. It also requires contacts... not just knowing someone's e-mail... but knowing them well enough that they trust and believe in your company: NOT JUST YOUR GAME.
This means you need a well respected company (plenty of business experience as well as programming), plenty of CASH capital, and a team large enough to deliver whatever the various MS people want promptly... and you need this before you even get whatever game you have considered.
So be honest with yourself: Are you in this position? Do you have the above requirements met? If you do, is your game really going to be considered? What's your backup plan if each of these answers turns out to be 'no.'
My opinion is if you haven't made a game for the 360 Live Arcade yet, don't make one SPECIFICALLY for the 360... or even with that as a cornerstone of your intentional business plan. Make it for the PC and if your game does well that it makes your company well respected and provides capital for future development you can take the time to get to know the Microsoft team and convince them they should be interested in your company. THIS METHOD MAKES SENSE.
I'll be deeply saddened if I see some good idea get canned because they couldn't get MS behind it without having a proven track record.