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Video Game Marketing

Indie Game Marketing from the author of the Game Marketing book, The Indie Developer's Guide to Selling Games. Video Game Marketing made simple... or at least as simple as I can make it.

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Location: Philomath, Oregon, United States

As you can see on the left: I am a professional juggler. The rest you can learn from this Blog.

Thursday, April 13, 2006

Book it!

It's done! 122 pages of marketing bliss. Currently waiting on the cover art while I make minor changes to formatting and layout. In the end I pulled a 9 page section on QFD. I felt the concept was too abstract and I was unsatisifed with my attempt to explain it.

So now the important part. How will you be getting this bad boy?

For the first-test print run (assuming the couple copies I have printed up to test it first work out) I will be using Cafe Press.

It will be available as Print ONLY (no PDF at this time). I am still looking into PDF versions and if it is worth the trouble.

The book will be $34.95 and expect $4.00 shipping inside North America, so just under $40. Before anyone tells me "wow, that's a lot." I say- If the 122 pages gives you a single idea that results in only TWO extra sales of a $20 product; it's worth it. I wanted this book to cost $40 if it were on a retail store, so I lowered the price based on the expected shipping costs. That's all I can do :)

IF a PDF version is made it will be about $27.95. That retains the same profit margin for me. If you think a PDF version at 27.95 is something you would prefer to have, PLEASE let me know. I can't promise anything, but I will do my best to accomodate any overwhelming demand.

For the record, I expect to make about $25 per copy sold.

The expenses broke down as follows:

Overhead:
$1,000 for editing
$300 for Cover Art
Too many hours to count.
5 test copies $72

Variables:
$10.50/unit printing costs

Break-even sales goal: 55 copies sold
Actual sales goal: 300 copies sold
Profit at Sales Goal: $6,128

So to reinforce anyone's objection to the book being fairly high priced based on quantity of pages (as if that is some way to judge a book's value), it isn't like I am walking away from this adventure a millionaire :)

7 Comments:

Anonymous Anonymous said...

Congrats. Deadtree books are cooler than PDFs. Go Indies!

2:27 AM  
Anonymous Ivan said...

Picking it up as soon as I get my salary.

6:40 AM  
Anonymous sindisil said...

Very cool. Contrats on being "*done* done"!

I have to admit that my "no brainer, whip out my Visa, git-er-done" price point would have been $24.99 - $29.99. Most of the marketing books I've purchased lately (several of Godin's and an oldy-but-goody by Trout and Ries) have been at much lower price points.

None the less, you're is a targeted book and you are, of course, correct that it's cheap if it helps at all.

So, when can we order!?

8:51 AM  
Anonymous MrPhil said...

Did you consider using http://www.iuniverse.com? I haven’t thoroughly researched it but to me it seems like you could get a better quality product and reach a larger audience. Put me down for one

Good Luck!

9:37 AM  
Blogger VGsmart said...

I looked into every major self publisher in great detail.

Here's the disadvantages of Iuniverse:

They take 80% of the income AND charge $200 up front to do it :)

THAT'S A PRETTY BIG PROBLEM

http://www.iuniverse.com/files/contracts/fast_track_contract.pdf

I'll take the slightly lower print quality in exchange for not having to charge you guys $125 a copy :)

11:46 AM  
Anonymous PsySal said...

First off, hey congrats!

But, there is something wrong here. You are writing a book on marketing, but your strategy for marketing it seems to be convincing us that it isn't too expensive. You feel we will already think it's too expensive... is that good marketing?

Okay, well I'm just giving you a hard time but you see my point. :)

12:56 AM  
Blogger VGsmart said...

According to market research there was sentiment that everyone 'wished it to be cheaper' :)

I have pre-empted those posts now, so you don't seem them. Just one of many marketing strategies.

12:07 PM  

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