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Video Game Marketing

Indie Game Marketing from the author of the Game Marketing book, The Indie Developer's Guide to Selling Games. Video Game Marketing made simple... or at least as simple as I can make it.

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Location: Philomath, Oregon, United States

As you can see on the left: I am a professional juggler. The rest you can learn from this Blog.

Tuesday, June 20, 2006

Slashdot Review

Ok so my review on Slashdot is now live, it is the same as the review on GameGrene (Same guy)

http://books.slashdot.org/article.pl?sid=06/06/19/1434223

Some people told me "slashdot isn't a big deal" because of all the young kids and rediculous posts you get with it. I'll dispell this myth and talk about something marketing related all at once. This Slashdot review has caused a noticeable increase in sales- not a HUGE increase, but a few more copies a week for sure. It definately created sales.

On the otherhand, a lot of people made some really idiotic comments that even I was tempted to reply to. So here's the marketing advice. Publically defending your work when you are talking to the masses is usually a bad idea. All it can do it add fuel to the fire and really accomplish nothing. On the otherhand, I looked through the posts and those few people who attempted to make valid but false arguments (there was only one, the guys that made Lugaru, www.wolfire.com) and I replied personally to them.

While we certainly didn't see perfectly eye to eye on everything, my personal e-mail certainly gained their appreciation as someone who really does care about the industry... at least that was the impression I got. Here is the intro from their e-mail:

"Wow, a reply from the author. :) Congratulations on getting posted on Slashdot. I probably was a little too harsh, but it is Slashdot after all, I have nothing against you and have not actually read the book. Just a knee-jerk response."

The point is, when you are dealing in a professional mannor with the 'unwashed' masses you really need to pick your battles. The end consumer will always believe things like 'marketing is evil and will ruin your game' (the theme of pretty much every negative post). You won't change that no matter how good your argument is, and the end result will be more flames and negativity.

When you get someone who's opinion may matter a direct reply is almost always preferable to a public post.

This whole topic is untrue when there is a gigantic factual miscommunication going on and something needs to be clarified OR if you are on the other side of the coin and speaking to something the 'unwashed masses' supports (like our games have no copy protection- see the post on Gal Civ II on this review).

That said, anyone who's enjoyed the book and valued it- feel free to post your opinion on the Slashdot thread. It may convince someone to pick it up!

-Joe

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