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Video Game Marketing

Indie Game Marketing from the author of the Game Marketing book, The Indie Developer's Guide to Selling Games. Video Game Marketing made simple... or at least as simple as I can make it.

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Location: Philomath, Oregon, United States

As you can see on the left: I am a professional juggler. The rest you can learn from this Blog.

Friday, July 07, 2006

The Lingering PR Effect

A press release client of mine recieved an e-mail this morning from a paper magazine in Portugal. This isn't unusual, a good press release and a good game can often catch the attention of magazine editors.

What was unusual is that they contacted us 6 MONTHS after the press release. I see this a couple times a year actually. It always amazes me, but people can and do remember good press releases and sometimes you are still getting bites months after releasing them.

One more reason that press releases provide excellent 'bang for your buck' opportunity.

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