The Lingering PR Effect
A press release client of mine recieved an e-mail this morning from a paper magazine in Portugal. This isn't unusual, a good press release and a good game can often catch the attention of magazine editors.
What was unusual is that they contacted us 6 MONTHS after the press release. I see this a couple times a year actually. It always amazes me, but people can and do remember good press releases and sometimes you are still getting bites months after releasing them.
One more reason that press releases provide excellent 'bang for your buck' opportunity.
What was unusual is that they contacted us 6 MONTHS after the press release. I see this a couple times a year actually. It always amazes me, but people can and do remember good press releases and sometimes you are still getting bites months after releasing them.
One more reason that press releases provide excellent 'bang for your buck' opportunity.
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